How do you write a direct mail piece?

Tips for Creating Direct Mail Offers Use engaging words. Keep things interesting by using words like “free.” This gets prospects excited about the great deal you’re giving them. Make it time sensitive. It’s important to create a sense of urgency with your offer.

How do you calculate direct mail response rate?

The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.

How is direct mail impact calculated?

Return on investment (ROI) is a valuable metric that shows how your direct mail campaigns performed. To calculate the ROI of your direct mail campaigns, divide the net profit by your total campaign investment and multiply that by 100: ROI = Net Profit / Total Investment * 100.

Is direct mail marketing Illegal?

There is no national prohibition of direct mail advertising. The Deceptive Mail Prevention and Enforcement Act (DMPEA) (39 U.S.C. Section 3001), however, provides for certain types of non-mailable matter.

What is a direct mail piece?

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.

How long should a direct mail letter be?

The letter should be as a long as it needs to be to accomplish your goal. If your goal is to generate a lead – meaning a request for more information – it should be a relatively short letter, maybe one or two pages. A higher commitment lead would require a longer letter.

What is the typical response rate to direct mail?

Average Direct Mail Response Rate Direct mail has an average response rate of 4.4 percent, compared to a 0.12 percent response rate for email.

What is the average return on direct mail?

1/2 to 2 percent
The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

What is a KPI for direct mail?

KPIs are simply metrics that show how well the campaign is reaching its goals. There are plenty of metrics by which you can judge the success of your direct mail campaign, but many of them aren’t useful and can provide misleading information.

What’s a good response rate for direct mail?

Normal Rates of Return on Direct Mail Campaigns 5 to 2% return rate is about average for a direct mail marketing campaign. That means that you can expect around 1 or 2 purchases or responses per 100 mailers with a standard campaign.

Is direct mailing legal?

There are no federal mail laws prohibiting direct mail advertising on the national level. Still, if you want to do everything right and avoid unpredictable regulatory issues, make sure to follow the existing laws regarding direct mail marketing.

What does direct marketing include?

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.