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What does the Facebook Conversion API do?

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What does the Facebook Conversion API do?

The Facebook conversions API, by contrast, is a server-side tool. In fact, it was formerly known as the server-side API. It allows you to track conversions through your website’s server, rather than through your customer’s browser. Instead of tracking “browser pixel events,” it tracks “server events.”

How do I pass conversion data to Facebook API?

Under Settings, scroll down to Conversions API and click Generate Access Token. Copy the access token. Paste the access token into the API Token field in the PixelYourSite dashboard and check the box “Send Events Directly From Your Web Server to Facebook through the Conversions API.”

What is Facebook server-side API?

Facebook Conversions API allows advertisers to send events from their servers directly to Facebook. Server-Side events are linked to a pixel and are processed like browser pixel events. This means that Server-Side events are used in measurement, reporting, and optimization in the same way as browser pixel events.

What is Facebook server-side tracking?

Server-side tracking enables data to be sent and received from the user’s browser to your own web server first before it is transmitted elsewhere. Your web server functions as an additional layer between your website and your ad network (e.g., Facebook or Google).

Why do I need conversion API?

Accurate data sharing: Sharing data through Conversions API is more accurate than any other method in the mid-funnel and lower funnel. Businesses don’t have to worry about any data getting lost due to a browser crash or an ad blocker. Data control: Conversions API gives businesses control over what data they share.

What is server-side API?

Server side. A server-side web API is a programmatic interface consisting of one or more publicly exposed endpoints to a defined request–response message system, typically expressed in JSON or XML, which is exposed via the web—most commonly by means of an HTTP-based web server.

How do I get rid of Facebook Conversion API?

Facebook

  1. Go to Meta Events Manager.
  2. Click Custom Conversions in the top-left menu.
  3. Select the custom conversion you want to delete.
  4. Click Manage.
  5. Select Delete from the dropdown menu.
  6. Click Delete again to confirm.

How do I create a Facebook API?

API Integration Setup

  1. Step 1: Create a Developer App. Go to Facebook for developers and click My Apps > Create App.
  2. Step 2: Create a System User.
  3. Step 3: Assign Assets.
  4. Step 4: Generate a System User Access Token.
  5. Step 5: Generate a Page Access Token.
  6. Step 6: Connect Your App to a Commerce Account.
  7. Step 7: Start Building.

What is a benefit of using conversions API?

Benefits of the Conversions API The Conversions API can help you to: Reduce your cost per action as a result of improved connectivity. Data from the Conversions API is less affected than the Meta pixel (pixel) by browser loading errors, connectivity issues and ad blockers.

How do I delete API conversions?

To delete custom conversions:

  1. Go to Meta Events Manager.
  2. Click Custom Conversions in the top-left menu.
  3. Select the custom conversion you want to delete.
  4. Click Manage.
  5. Select Delete from the dropdown menu.
  6. Click Delete again to confirm.

How do I delete Facebook data sources?

Here is how to remove the Facebook pixel from your ad account:

  1. Go to your Business Manager>>click the Business Settings button.
  2. Click ‘Data Sources’ >>Pixels.
  3. Choose the Pixel you want to remove from your ad account.
  4. Click Connected Assets.
  5. Click the trash icon next to the ad account name.