What is The Merchants of Cool summary?

In “The Merchants of Cool,” correspondent Rushkoff details how MTV and other huge commercial outlets orchestrated the rise of Limp Bizkit–despite the group’s objectionable lyrics–and then relentlessly promoted them on-air.

What is a Mook Merchants of Cool?

The Mook is what critics call the crude, loud, obnoxious, in-your-face character that can be found almost any hour of day or night somewhere on MTV. He’s a teen frozen in permanent adolescence. There’s MTV’s Tom Green of the “Tom Green Show”

What does under the radar marketing mean Merchants of Cool?

Under the radar marketing seamlessly blends ads so they appear natural and unobtrusive. Instead of using special effects, the endorsement of a celebrity or placing flashy commercials on prime-time advertising slots, it connects with people on a more direct and emotional level.

What is the paradox of cool hunting?

“The paradox of “cool hunting” is that it kills what it finds.”

What does Mook midriff mean?

The Mook and Midriff are metaphors for young men and women typically portrayed in the media. They are shallow, self-absorbed characters inordinately focused on physical appearance and personal satisfaction.

What is the main idea of generation like?

In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.

What is a midriff MTV?

Abstract. The Mook and Midriff are metaphors for young men and women typically portrayed in the media. They are shallow, self-absorbed characters inordinately focused on physical appearance and personal satisfaction.

What is a Mook slang?

Definition of mook slang. : a foolish, insignificant, or contemptible person.

Are stealth marketers real?

Perhaps the most controversial of advertising ploys, stealth marketing is an all too common occurrence in modern life. Some studies estimate that the average citizen is exposed to 5,000 examples of stealth marketing every day. Stealth marketing is the practice of marketing to consumers without their awareness.

How does cornerstone engage in under the radar marketing?

They’re specialty is under-the- radar marketing. For instance, Cornerstone hires kids to log into chat rooms and pose as just another fan of one of their clients.

How do cool hunters work?

A coolhunting firm is a marketing agency whose exclusive purpose is to conduct research of the youth demographic. They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predictions for future trends.

What movie is Ceili Lynch obsessed with?

In Generation Like, viewers met New York teen Ceili Lynch — a huge fan of the movie franchise The Hunger Games.