What happened to the Ed Hardy brand?

What happened to the Ed Hardy brand?

That’s when Hardy lost control of the brand thanks in part to an association with reality star Jon Gosselin. Normally, a celebrity endorsement is a good thing, but in a recent interview with the NY Post, Hardy says it was the nail in his coffin, causing sales to rapidly decline.

Who makes Ed Hardy clothes?

Christian Audigier
Christian Audigier (French: [odiʒje]; 21 May 1958 – 9 July 2015) was a French fashion designer known for the Ed Hardy and Von Dutch clothing lines….

Christian Audigier
Occupation Fashion designer
Label(s) Ed Hardy Von Dutch Christian Audigier Lord Baltimore Lady Baltimore

How much is Ed Hardy brand worth?

In 2011, he sold Ed Hardy for $62 million. His net worth is reported by TMZ to be almost $250 million, and his brands are sold in more than 40 countries.

How can you tell if Ed Hardy is real?

Genuine Ed Hardy shirts have long, rectangular sewn-in tags. Short, folded tags are a sign that the shirt is counterfeit. Genuine shirts also have a bulldog wearing a checkered hat and a rhinestone necklace on the sewn-in tag. Shirts with a tiger tag are not real.

Why is Ed Hardy so popular?

Fashion designer Christian Audigier licensed the wild, distinctive designs that became the heart and soul of Ed Hardy. He boosted visibility and sales by dressing his famous friends in the brand; 50 Cent once played his birthday party and, in 2007, Kim Kardashian West appeared on his runway.

What is Ed Hardy style called?

Don Ed Hardy (1945) is an American tattoo artist born in Newport Beach, California, known for his tattoos, strong influence in the development of modern tattoo styles, and his eponymous apparel and accessories brand….

Don Ed Hardy
Known for Painting, Drawing, Tattoo
Movement Body art, Postmodern art

Who owns Ed Hardy now?

Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, which owns the Ed Hardy brand and trademarks. The brand has subsequently been extensively licensed, at one point having 70 sublicensees, selling clothing, accessories, lighters, perfume, hair styling tools, and condoms.

What is the Ed Hardy brand?

About the Brand At its core, Ed Hardy is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form. Don Ed Hardy is considered by many to be the Godfather of Tattoo. His work offers timeless appeal.