What is the BCG matrix of Coca-Cola?

What is the BCG matrix of Coca-Cola?

The BCG Matrix of Coca-Cola shows different products in four quadrants named the Dogs, Stars, Cash Cows, and the Question Mark. In the BCG Matrix of Coca-Cola, we will analyze its slow growth products, high selling products, high growth products, and high predictive selling and low growth products.

What is Pepsi business strategy?

PepsiCo uses cost leadership as its primary generic competitive strategy. This generic strategy focuses on cost minimization as a way to improve PepsiCo’s financial performance and overall competitiveness. For example, to compete against Coca-Cola products, PepsiCo offers low prices based on low operating costs.

How can a company use the BCG matrix?

To use the BCG matrix, a company will review its portfolio of products or SBUs, then allocate them to one of four quadrants based on their market share, growth rate, cash generation and cash usage. This is then used to determine which products receive investment, and which are diversified from.

What companies use BCG matrix?

10 Examples of BCG Matrix (of famous company’s)

  • BCG Matrix of Coca-Cola.
  • BCG Matrix of Samsung.
  • BCG Matrix of L’OrĂ©al.
  • BCG Matrix of PepsiCo.
  • BCG Matrix of Apple.
  • BCG Matrix of Nestle.
  • BCG Matrix of Unilever.
  • BCG Matrix of McDonalds.

Is Coca-Cola a star or a cash cow?

Cash Cows – The only beverage that signifies the popularity of The Coca-Cola Company, Coca-Cola is defined as a cash cow that has a high market share but a low growth rate. Over time, this product has become a cash cow since it has reached the apex of its growth rate.

Why is Fanta a question mark?

Fanta, a Coca-Cola product, is one such example where the business units can be seen as a question mark. As the brand has not been able to gain widespread popularity similar to Coke. Therefore, the brand is losing its popularity. However, in some areas, it has been able to obtain a generous sales volume.

What is PepsiCo organizational structure?

Global Hierarchy. PepsiCo’s organizational structure also features a hierarchy that spans the global organization. A hierarchy typically supports monitoring, control and governance at the global/corporate level. PepsiCo has maintained considerable hierarchy for top-down communications, monitoring and control.

What makes PepsiCo unique?

PepsiCo runs a high return-on-capital business that’s growing at home and around the world. One of the company’s biggest claims to fame is its reputation as a steady dividend payer. Dividends have increased for 40 consecutive years.

What is BCG matrix PDF?

The BCG matrix is used to evaluate product portfolio of a competitive company. Both market share and growth rate are crucial for the estimation of the value of a product. A large corporation can use it to determine its key business units, such as; divisions or individual companies will give more benefits.

What are the four categories of BCG matrix?

Here is a breakdown of each BCG matrix quadrant.

  • Stars quadrant. The business units or products with the best market share and generating the most cash are considered Stars.
  • Cash Cows quadrant. A Cash Cow is a market leader that generates more cash than it consumes.
  • Dogs quadrant.
  • Question Marks quadrant.